There is no such thing as a 'born brain surgeon' neither is there a 'born sales person'. The professional sales person follows a carefully crafted process to build a genuine customer relationship and guide the sale to a successful conclusion.
Topics include:
The reasons why people buy in the first place
The importance of trust and value
The selling process and the value of sell up and add on selling
Matching your products and services to meet your customers needs
How to move customers from 'just looking' to buying
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